The future of television is here.
The design team had a significant role in defining the direction of this campaign, which marries the iconic image of TV color bars with the original Apple logo color palette.
For select cities and street level executions, individual show, channel, film, & game apps were highlighted, such as Game of Thrones, Disney Infinity, and Inside Out. I owned the Game of Thrones and National Geographic executions.
The outdoor campaign won Silver in the Integrated Outdoor category at Cannes Lions 2016 and Bronze for Out of Home at the 2016 Clio Awards.
Conceptual rebranding of United Airlines transitioning into a commercial space flight airline.
Art direction + typography exploration for the new iPad Pro campaign.
With this project, I explored how desert regions are connected to spirituality, using Joshua Tree as a stepping off point to discuss the entire American Great Basin.
I identified 3 main archetypes of people that are drawn to the desert: Prophets, speaking to the etymology of Joshua Tree as well as assemblage artist Noah Purifoy who lived and worked there, commenting on society, Pioneers, discussing the Native peoples of the area as well as mining culture, and Pilgrims, opening a conversation about those passing through the region, perhaps on their way to their "promised land".
One of the key visual elements in the project was to visualize the idea of 'landscape as memory', translating to projecting directly onto the actual rocks and trees of Joshua Tree National Park.
This concept took the form of an interactive installation, 240-page book, and poster series.
Crafted iconography and influenced set design for the TRON attraction at a major theme park in Shanghai.
I have an obsession with the 1960’s.
With this personal project, I challenged myself to use color and typography beyond my comfort zone.
1968, the pinnacle of the decade, is examined in the form of booklets, posters, & an app for an imagined exhibition focusing on pop culture, the Space Race, and the Vietnam War.
Only typefaces & images released in 1968 were used – I also challenged myself to a lesson in printmaking by burning my own screens and using fluorescent inks for the posters, a printing technique & color palette relevant to the time period.
An identity system for leadership offsites of TBWA\ Media Arts Lab. Three marks were created for different levels of leadership.
Back cover of USA Today for iPhone 6s
This project explores how while from Earth the stars in constellations appear as if they are next to each other, in reality they are sometimes hundreds of lightyears apart.
One is a visual representation of the lightyear-distances of stars from Earth in the 8 (out of 88) chosen constellations (Andromeda, Ares, Gemini, Orion, Pegasus, Sagittarius, Ursa Minor, & Ursa Major).
The second graphic is a more extensive look at the data for each constellation.
Utilizing my interest of handwritten typography within a digital grid, I created a poster for a French New Wave film festival concept.
INLAB (Insight Lab) is a new type of initiative at Art Center College of Design comprised of a group of elite students across a variety of fields of study (graphic design, advertising, photo, film, interactive, illustration, and transmedia).
The first INLAB project was the super-hip Parisian-based fashion and music label, Maison Kistuné.
After 13 weeks of intense work, INLAB students presented a comprehensive suite of projects on week 14, framed around the idea of a pop-up store. These included: new products, communication pieces, exploratory retail environments, guerrilla marketing experiments, print collaterals, videos, immersive interactive modules, and new brand experiences. The final presentation was also an opportunity to invite guests and throw a (super-awesome) party that brought industry guests and students together.
INLAB x Kistuné - Art Center College of Design
Hosted by The Graphic Design and Advertising departments
Lead faculty: Guillaume Wolf
Teacher Assisant: Pearlyn Lii
Supporting faculty: Paul Caiozzo
Guest Lecturer: Sonja Rasula
INLABers: Tyler Adams, Jessica Afsoon Azizilorestani, Charles An, Tracey Chan, Justin Chen, Ying Chen, Abraham Chuang, Jenelle Dagres, Michelle Fong, Tiffany Ho, Juliana Johnson, Joshua Namq Kang, Kay Kim, Rhanhee Kim, David Lekach, Patrick Slack, Avis Yu Tao, Brittany Teng, and Donna Tiao
Collateral created to benefit Palos Verdes Peninsula Land Conservancy.
feat. original photography
A visual thesis on Beyoncé's visual album.