INLAB (Insight Lab) is a new type of initiative at Art Center College of Design comprised of a group of elite students across a variety of fields of study (graphic design, advertising, photo, film, interactive, illustration, and transmedia).
The first INLAB project was the super-hip Parisian-based fashion and music label, Maison Kistuné.
After 13 weeks of intense work, INLAB students presented a comprehensive suite of projects on week 14, framed around the idea of a pop-up store. These included: new products, communication pieces, exploratory retail environments, guerrilla marketing experiments, print collaterals, videos, immersive interactive modules, and new brand experiences. The final presentation was also an opportunity to invite guests and throw a (super-awesome) party that brought industry guests and students together.
INLAB x Kistuné - Art Center College of Design
Hosted by The Graphic Design and Advertising departments
Lead faculty: Guillaume Wolf
Teacher Assisant: Pearlyn Lii
Supporting faculty: Paul Caiozzo
Guest Lecturer: Sonja Rasula
INLABers: Tyler Adams, Jessica Afsoon Azizilorestani, Charles An, Tracey Chan, Justin Chen, Ying Chen, Abraham Chuang, Jenelle Dagres, Michelle Fong, Tiffany Ho, Juliana Johnson, Joshua Namq Kang, Kay Kim, Rhanhee Kim, David Lekach, Patrick Slack, Avis Yu Tao, Brittany Teng, and Donna Tiao